| brand | n. a particular make of product – to brand v. – branded adj. |
| consumer | n. the person who buys and uses a product or service – to consume v. |
| cost | v. [cost, costed, costed] to estimate the price of making a product – costing n. |
| develop | v. to create a new product or improve an existing one – product development n. |
| distribution | n. the delivering of products to end-users, inc. advertising, storing etc
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| end user | n. the person, customer etc who is the ultimate (and so real) user of a product |
| image | n. the concept or perception of a firm or product held by the general public |
| label | n. small piece of paper, metal etc on a product giving information about it |
| launch | v. to introduce a new product, with publicity etc – product launch n. |
| mail order | n. the selling of goods by post – mail-order catalogue n. |
| market research | n. study of consumers’ needs & preferences, often for a particular product |
| packaging | n. the wrapping or container for a product |
| point of sale | n. the place where a product is actually sold to the public |
| product | n. something made to be sold; merchandise [includes services] – to produce v. |
| public relations | n. creation and maintenance of a good public image – public relations officer n. |
| registered | adj. registered or officially recorded as a trademark |
| sponsor | n. firm supporting an organisation in return for advertising space |
| S.W.O.T | abbr. Analysis tool – Strength, Weaknesses, Opportunities, Threats |
| total product | n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc |
| trademark | n. special symbol, design, word etc used to represent a product or firm |
Marketing Vocabulary
– April 23, 2011Posted in: TOEIC Topic Words
